Phase One · June 2026 to March 2027

We measure what the spreadsheet misses.

We build evidence about the value of cultural and community spaces that no balance sheet captures.

1,840Tickets sold1620Joy1490Belonging2100Wonder1950A laugh
Illustrative. One season in one building, counted four ways it cannot be. The solid part is what got measured. Source: the ACE project outline, June 2026
The problem, in one shape

We can count seats sold and money spent. We cannot count the fourteen year old who found a way in, or the street that started to feel like it belonged to somebody. Those things are real. They just don’t have a column. So we built somewhere to put them.

JoyA laughWonderBelonging
Rent
Seats sold
Footfall
What the place is worth to the people in it
Illustrative. Source: the ACE project outline, June 2026

Landlords, planners and investors make their decisions in a language of value, cost and risk. We tend to answer in a language of art and community, and the two don’t meet.

Roger Hartley, founder, Bureau of Silly Ideas
What Phase One covers
Deciles 1 to 3
Index of Multiple Deprivation bands the network is weighted towards.
Source: ACE London Investment Fund project outline, 2026
4.4%
Annual outperformance of the London residential market by property beside active creative clusters, over ten years.
Source: Creative Land Trust / Hawkins’Brown / Dataloft, 2021

If you work from commercially owned space, we would like to hear from you.

Steering group places and research participation are both open.

Get in touch